CARE FOR OUR COAST

In the News

CALIFORNIA STATE PARK BEACHES RECEIVE A WAVE OF SUPPORT FROM STATER BROS. SUPERMARKETS AND COCA-COLA WITH RESTORATION AND SUSTAINABILITY PROJECTS OVER THE NEXT TWO YEARS

Public-private partnership funds projects state parks couldn't address without support from the private sector

LOS ANGELES, Calif. (March 31, 2010) – The quintessential Southern California beach experience will seem even more golden this spring and summer thanks to a program from Stater Bros. Supermarkets, the Coca-Cola Bottling Company of Southern California and California State Parks. Announced today, the Care for our Coast (www.careforourcoast.com) campaign will raise much-needed funds for beach clean-up, dune restoration, recycling and maintenance efforts along the California coastline.

The campaign will benefit Los Angeles, San Diego and Orange county beaches and the millions of Southern California residents who vacation or visit these beaches each and every year. The beaches involved include Huntington Beach, Carlsbad State Beach, Bolsa Chica State Beach, San Onofre State Beach, and Malibu Lagoon State Beach, which are some of the busiest beaches in the country and have needed services such as dune restoration for nearly a decade. The beach initiative also addresses visitor safety through an educational training component among seasonal lifeguards.

The campaign challenges consumers to support their local beaches while shopping at Stater Bros. Supermarkets. Shoppers can make a one- or five-dollar tax-deductible donation to clean-up efforts at Stater Bros. checkout stands through April 25, 2010 or online at (http://www.careforourcoast.com). The Web site and the Care for our Coast Facebook cause page (facebook/careforourcoast.com) provide educational facts about the program and offer the option to share the cause with friends, engage with fellow social media users and make an online donation to the California State Parks Foundation in support of the Care for our Coast campaign.

Additionally, The Coca-Cola Bottling Company of Southern California will donate one dollar towards cleanup efforts along the California coastline when consumers purchase ten dollars worth of Coca-Cola products, including branded soft drinks, vitaminwater® beverages, FUZE® drinks, and Dasani water.

Stater Bros. Chairman and Chief Executive Officer Jack H. Brown says, “Helping the communities we are privileged to serve is a priority for the over 19,000 members of the Stater Bros. Supermarket Family. Stater Bros. is proud to support California State Parks and expand on the success of last year's Reforest California program with the new Care for our Coast campaign to enhance the experience for millions who enjoy Southern California … from our mountains to our beaches."

Ruth Coleman, Director of California State Parks, explains, “Given today's budget situation, the efforts from the private sector to enhance visitor services and the natural assets of our state park beaches are greatly appreciated. We wouldn't be able to implement these programs without the generous support of Stater Bros. and Coca-Cola."

This is the second year that Coca-Cola and Stater Bros. initiated an environmental stewardship program to benefit California State Parks. Last year's Reforest California campaign raised enough funds to plant one million trees in wildfire scarred areas at Southern California state parks.

"The Coca-Cola Bottling Company of Southern California is pleased to support our partner Stater Bros. in yet another project with California State Parks and in something that has such a long-lasting, positive impact on the local community," said Terence Fitch, Vice President and General Manager of The Coca-Cola Bottling Company of Southern California. “As the local Coca-Cola bottler, we strive to make a positive difference in the communities in which we do business. Sustainability programs like those at California state beaches make our communities better places to live."

The customer donation portion of the Care for our Coast campaign in Stater Bros. Supermarkets will run from March 31 through April 25, 2010. The Coca-Cola donation portion will run from March 31 through May 11, 2010.

About The Coca-Cola Bottling Company of Southern California

The Coca-Cola Bottling Company of Southern California has produced, marketed and distributed Coca-Cola products for over 100 years. The local, franchised bottling company and its some 4,800 employees have a long tradition of being involved in the communities in which they do business. The Coca-Cola Bottling Company of Southern California is a division of Coca-Cola Enterprises Inc., the world's largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment. CCE sells approximately 80 percent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. For more information about our company, please visit our website at www.cokecce.com. For more information on the Company's Corporate Responsibility and Sustainability efforts, please visit http://crs.cokecce.com.

About Stater Bros. Market

Stater Bros. Markets was founded in 1936 in Yucaipa, California, and has grown steadily through the years to become the largest privately owned Supermarket Chain in Southern California and the largest private employer in both San Bernardino County and Riverside County, with annual sales in 2009 of $3.77 billion. The Company currently operates 167 Supermarkets, and there are over 19,000 members of the Stater Bros. Supermarket Family. Last year, Stater Bros. donated more than $14 million in support of nonprofit organizations in the communities it serves and is the proud recipient of the “2010 Community Service Award" from America's Supermarket Industry.

About California State Parks

California State Parks is composed of 278 units on nearly 1.5 million acres of land. State Parks is responsible for nearly one-third of the coastline of California, with more than 3,000 miles of hiking, biking and equestrian trails. The State Park System contains 98 percent of the state's wilderness and 60 percent of its old growth coastal redwoods. Within the system, there are 50 State Historic Parks that encompass some of the state's most valuable historic and cultural resources. State Parks receives more than 75 million visitors yearly, making it the single largest visitor destination in the state and second only to the National Park system for the nation.

About CSPF

With over 115,000 members, the California State Parks Foundation (CSPF) is the only statewide independent nonprofit organization dedicated to protecting, enhancing and advocating for California's magnificent state parks. CSPF is committed to improving the quality of life for all Californians by expanding access to the natural beauty, rich culture and history, and recreational and educational opportunities offered by California's 278 state parks—the largest state park system in the United States. For more information about California's state parks, visit www.calparks.org.

About Government Solutions Group

Government Solutions Group (GSG) is a unique marketing company that facilitates public-private partnerships for government agencies to help them reduce costs, increase revenue, and improve consumer relations through private partnerships. GSG works with all 50 state park systems across the nation by creating and managing win-win partnerships with corporations that benefit the park systems, and was a founding member of the America's State Park Alliance in conjunction with the National Association of State Park Directors. GSG is proud to work with Stater Bros. Supermarkets, The Coca-Cola Bottling Company of Southern California, and the California State Parks on the ‘Care for our Coast' campaign. The company is based in Pasadena, California.

Contact:

Meg Aldrich
Meg Aldrich Public Relations
(626) 825-0309
[email protected]